The psychological act of putting emotions into words. Research by Lieberman MD et al. (UCLA, 2007, Psychological Science) showed via fMRI that labeling an emotion immediately reduces amygdala activation — the brain's threat-detection center — while activating the prefrontal cortex. Simply writing "I feel anxious" physiologically reduces the intensity of that anxiety. Ongi's emotion tagging and diary features are built on this principle.
Source: Lieberman MD et al. (2007), Psychological Science
Listed in WHO ICD-11 (code QD85) as an "occupational phenomenon" — explicitly not classified as a medical condition or disease. It results from chronic workplace stress that has not been successfully managed. WHO defines three dimensions: (1) exhaustion/depletion, (2) increased mental distance from one's job or cynicism, (3) reduced professional efficacy. Key differentiator from fatigue: burnout does not resolve with rest.
Source: WHO ICD-11 QD85
Free professional support services for suicide or self-harm crisis situations. Ongi detects crisis signals in conversation and shows country-specific numbers immediately.
Source: 보건복지부; SAMHSA; Dubai Health Authority
Emotion Diary / Expressive Writing
감정 일기 (Emotion Diary)
= 표현적 글쓰기
Related post →The practice of writing about one's thoughts and feelings. James Pennebaker (UT Austin) pioneered research showing that 15–20 minutes of expressive writing per day over 4 days significantly improves immune function (NK cell activity), sleep quality, and psychological well-being. UCLA's affect labeling research (Lieberman, 2007) confirms via fMRI that simply labeling emotions reduces amygdala activation.
Source: Pennebaker JW (1997), PMC; Lieberman MD (2007), Psychological Science
A Korean cultural syndrome characterized by the chronic suppression of anger, resentment, and frustration — often due to social pressures to maintain harmony. Symptoms include chest tightness, heat sensations, palpitations, fatigue, and depression. It was listed in the DSM-IV-TR (APA, 2000) Appendix I as a culture-bound syndrome. Note: it was not included as a separate entry in DSM-5 (2013).
Source: APA DSM-IV-TR Appendix I; 보건복지부
A wellness category rooted in Korean emotional culture. Unlike K-Beauty (skincare) or K-Pop (music), K-Wellness focuses on the inner emotional landscape — emphasizing warmth (온기/ongi), interpersonal empathy, and community-based emotional support. It draws from Korean cultural practices of attentive emotional care and combines them with modern AI technology for accessible mental wellness support.
Source: Ongi Editorial (2026)
The Korean social skill of quickly and accurately gauging the moods, feelings, and reactions of others — often described as "reading the room." While nunchi helps maintain social harmony, chronic over-reliance on it can lead to emotional suppression, self-silencing, and burnout. The concept was popularized internationally by Euny Hong's "The Power of Nunchi" (2019).
Source: 한국심리학회; Euny Hong (2019), The Power of Nunchi
"Warmth" in Korean. Also the name of the AI wellness companion service at ongi.app. Powered by Claude (Anthropic), Ongi provides empathetic, judgment-free conversations for people experiencing burnout, loneliness, or anxiety. Available in Korean and English.
Source: ongi.app
The virtual otter mascot character of Ongi. Oni is a distinct entity from the AI service itself — a companion the user names and grows together with. Oni earns XP through the user's conversations, diary entries, and routines, leveling up through 5 evolution stages: baby → junior → member → senior → master.
Source: ongi.app
Treating oneself with the same kindness, care, and understanding offered to a good friend in times of failure or suffering. Defined by Dr. Kristin Neff (University of Texas at Austin), self-compassion has three components: (1) self-kindness vs. self-judgment, (2) common humanity vs. isolation, (3) mindfulness vs. over-identification. Higher self-compassion is consistently associated with lower anxiety, depression, and burnout.
Source: Neff KD (2003), Self and Identity; self-compassion.org
Wellness Companion
AI 웰니스 동반자
An AI-based emotional support service that helps users understand and process their emotions without providing clinical diagnosis or treatment. Distinct from: (a) psychotherapy — requires a licensed therapist, (b) psychiatric services — requires a licensed psychiatrist, (c) crisis intervention — requires emergency services. A wellness companion like Ongi provides conversation, mood tracking, and self-care guidance as a supplementary emotional tool.
Source: Ongi Editorial (2026)